Handmadeology Pro

Your Etsy Relevancy Strategy : Ebook and Spreadsheet

Timothy — Thu, 01 Mar 2012 14:10:55 +0000

Now is the time for Etsy sellers to take action, but if you don’t have a clear strategy–all the work of renaming your titles and tags can be meaningless. A well defined relevancy strategy will help you set clear goals and the ability to make sure your title and tags are working together.

Download your copy of the ebook HERE.

Download your copy of the Spreadsheet HERE.

Watch the video on how to find strong keywords HERE.

Handmadeology Pro | February 2012

Timothy — Wed, 01 Feb 2012 05:01:29 +0000

February 2012 content:

The Dissecting of Etsy’s Direct Checkout $15

December issue of the handmadeology magazine $5

The anti-elevator speech for handmade $12

Turbotax filing tips $12

Advanced Pinterest techniques $12

The Etsy pinterest guide $12

2012 postage rate guide $5

The handmade business balance spreadsheet $15

The Etsy Relevancy Strategy $24

Handmadeology Pro December 2011 Content

Timothy — Mon, 19 Dec 2011 16:27:15 +0000

December 2011 content. Here are all the links!

Notes from the Final Holiday Rush Webinar – Running A Holiday Sale

Timothy — Mon, 31 Oct 2011 04:34:38 +0000

Here are the notes from the final webinar in the Holiday rush series.

I have run sales in my Etsy shop that have been successful and some that did not go over well. During the holiday season shoppers are looking for sales, deals, and discounts. I did some research with Google Insights, and found out what sale keywords are being searched during the holiday shopping season.

So you are running a sale in your Etsy shop this holiday season? That is great, but how do you get people to see your sale?

The best place to start is Facebook. Head over to your Facebook Fan Page and look for your Events application. Everyone should have this already installed when you start your fan page. Sometimes the events app can be hidden in your tabs. It is is click the arrow button and it will pop up.

Once you click the event tab you will see a button to create a new event. There are a few important things to fill out here.

First is the photo. You are allowed just like your fan page a 200 by 600 photo here. The one I designed was 190 by 500. You want your picture to tell the whole story of your event,but not look to cluttered. You also want to keep in mind what your thumbnail will look like. The top half of your picture will show as your thumb for the event on walls of profiles and pages.

Next you want to set your date that your sale/event is going to run. I suggest that you think of running a shop wide sale so you can just provide a coupon code. This will make things easier when you are ready to promote.

Now you can set the name of your sale/event and tell everyone about it in the more info box. You are able to add links to anything in the More Info box. All of this can be edited later.

If you are going to run a giveaway like I did you want to make sure you allow attenders to leave links.

Here is where you are going to want to pick who you are inviting to your sale/event. You can do this now or wait.

When you are ready to invite your friends it is always good to include a personal message about what you are inviting them to. You always want to add the message here. Leaving it blank will make you seem impersonal.

Now you are ready to launch your event. Once you do a post about your event will automatically show up on your fan page wall. Notice the thumbnail of the event. Now your fans can comment, like, share, and even invite their own friends to attend the event. This is what makes Facebook such a great place to promote your Etsy sale.

You can also share your event on your personal profile ,any group, your page, or a friends wall. Just click the share button.

So now your Facebook even it up and running along with your Etsy shop sale (with your coupon code). Lets head over to Etsy.

First you want to start a Etsy forum thread about your sale event.

Make sure you are using the same title as your event on Facebook. You want everything to line up keyword wise, so Google Will like everything! Next you want to include a link to your Facebook event. You will want to keep this thread alive as much as possible, but don’t waste to much time. Come back and post links to your items… and give updates on any event happenings.

So now you have created a link that you can now share in your shop announcement that will be clickable. You will want to talk about your sale and link to the Etsy thread there your shoppers can learn more about your event.

Blogging time.

Write a post about your sale and your event. Use the same title again and link to your event and Etsy shop.

Last but certainly not least, be sure to tweet about your event and sale on Twitter!

With every step make sure you are interacting with the attenders, friends, followers, and commenters. People are not going to spend the time to visit your shop if you are not present. This will take time out of your day, but it is worth it.

What type of sales are going to be successful this year?

Holiday Sale

In the graph below you can see that every year during December the search numbers for the key phrase “holiday sale” go up. It is forecasted for 2011 to follow the same trend.

In the chart below you will see a number of keywords that Google sees as rising searches for 2011 that are closly related to “holiday sale”.

Holiday Free Shipping

Jewelry Sale

% Off Sale

These are just a few sale ideas. Lets dig a bit further into one of these sale keywords:

Head over to the Google Keyword Tool, and search your keyword. I am looking at “holiday free shipping”.

This keyword is searched 1,900 times per month. Not a ton but the Competing pages are lower, so your chances of getting noticed on Google for this key phrase is good.G

Good luck with your holiday sales!

October 2011 Pro Content

Timothy — Wed, 12 Oct 2011 13:37:16 +0000

October is packed full of killer content. Here are all the links!

Etsy Search Ad Stratagem : Helping Etsy Sellers Become “Ad-Smart” -(tool and ebook)
Your Etsy Relevancy Strategy : Ebook and Spreadsheet – (spreadsheet tool, and ebook )
September 2011 Webinar Recording –
August 2011 Webinar Recording –
Etsy Productivity Log – (spreadsheet tool)
Etsy Keyword Performance Analyzer – (spreadsheet tool)
Your Etsy Dreams – (ebook)
Net Promoter Score: Customers That Make Your Business Grow! – (spreadsheet tool and ebook)
Etsy Bank Accounts – (video lesson)
Etsy Evaluation Curve Video and pdf Download –
Exploring Game-Changing Tactics Of Online Marketing – ( ebook)
Handmadeology Magazine – August 2011 Issue –
How Google Views Your Etsy Shop -(video lesson)
10,000 Visitors in 90 Days – (video lesson)

Etsy Shop Name Critique ( new content)

Don’t forget you can go back and purchase previous month’s content HERE.

September 2011 Pro Content

Timothy — Tue, 20 Sep 2011 17:37:10 +0000

September is packed full of killer content. When you sign up for Handmadeology Pro this month you will receive:

Your Etsy Strengths – An investigation of your natural talents – (ebook and worksheet) $10
The Treasury Blueprint – create it now save it for later – (spreadsheet tool) $12
Handmadeology Magazine – June 2011 Issue – (downloadable pdf)$5
Handmadeology Magazine – July 2011 Issue – (downloadable pdf) $5
The Art of Blogging Debunked- ( 100 page ebook) $27
Monthly Etsy Fee Analyzer - (spreadsheet tool) $12
Tips For Growing A Targeted Twitter Following – (video lesson) $10
5 Tips for Getting More Traffic To Your Blog – (video lesson) $10
Making the Etsy Front Page – All About Backgrounds -(video lesson) $10
Etsy Shop Inventory Levels – (video lesson) $10
The Holiday Rush – Goal Countdown Spreadsheet - (spreadsheet tool) $15
Your Etsy Relevancy Strategy : Ebook and Spreadsheet – (spreadsheet tool, and ebook )$25
How to Find Strong Etsy Keywords – (video) $15
Access to the Holiday Rush Formula Webinar #2 – $12

For only $10 you will have access to all of the information above worth over $170.

If you are interested in becoming a Pro member you can find more info HERE.

Handmadeology Magazine – May 2011 Issue

Timothy — Wed, 20 Jul 2011 14:51:19 +0000

Handmadeology Magazine – May 2011 Issue

Download Your Copy HERE

May 2011 yielded 100+ articles on Handmadeology. Written by our team and submitted by bloggers from around the handmade community, Handmadeology is more than just a blog, it’s a resource. With the volume of articles published every month it is difficult to glean all the information. My passion is to help crafters and artists reach their goals and strive for success, so I have put the best of the best articles in a PDF magazine format. You will find all the helpful articles and even handmade and vintage gift ideas straight from Etsy all in one place.

This PDF magazine is easy to navigate with the clickable table of contents right at the beginning. Being that this is a PDF magazine all the links are clickable, so you will be able to easily visit all the sites and check out all the cool featured Etsy items with a click of your mouse.

Handmadeology Magazine – April 2011 Issue

Timothy — Wed, 20 Jul 2011 14:40:53 +0000

Handmadeology Magazine – April 2011 Issue

Download Your Copy HERE
April 2011 yielded 100+ articles on Handmadeology. Written by our team and submitted by bloggers from around the handmade community, Handmadeology is more than just a blog, it’s a resource. With the volume of articles published every month it is difficult to glean all the information. My passion is to help crafters and artists reach their goals and strive for success, so I have put the best of the best articles in a PDF magazine format. You will find all the helpful articles and even handmade and vintage gift ideas straight from Etsy all in one place.